Thursday, June 09, 2005

More mags, fewer profits, more part-timers

Here are some early highlights from an analysis of the just-published 2003-2004 data from Statistics Canada about the Canadian Periodical industry. (Comparisons are with the 1998-99 data and are for consumer magazines only.)
  • The total number of reporting magazines went up from 860 to 1,085 (+26%)
  • Advertising sales went up 30%
  • Single copy sales went up 32%
  • Subscription sales declined by $15 million or about 7%
  • Total revenue was up 24%;
  • Total profit was off by 2.7%;
  • The percentage of magazines making a profit remained the same: 62%
  • There were about 836 more full and part-time employees;
  • The number of part-timers went up 46%; of full-time employees 13%;
  • The 3,526 full-timers made an average of $48,000 a year (up 23%)
  • The 1,401 part-timers made an average of $15,000 (up 67%)
  • Freelance fees went up by about 16%;
  • The average magazine spent about $40,000 a year on freelancers.

0 Comments:

Post a Comment

Subscribe to Post Comments [Atom]

<< Home