Friday, August 25, 2006

American university issue on a roll

While Maclean's is struggling with some blowback from Canadian universities about its methodology for its universities issue, the progenitor of the issue -- produced by U.S. News and World Report -- has enjoyed its absolute best year ever. According to Media Post, it had 82 pages of ads -- a 30 percent jump over last year. The title's web site has racked up more online impressions than in any comparable period(it racked up 8.18 million page views in the three-day period from Friday to Monday, an 110 percent increase over the same period last year.)

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