UK lad books drooping in British ABC data

The six-monthly ABC circulation scores for British magazines are out, and a good summary is given in the UK Press Gazette.

It was noted that almost all the men's monthlies suffering year-on-year circulation declines, some catastrophic. Dennis-owned Maxim (down 35.8 per cent) suffered most while Emap rival FHM lost just under a quarter of its readers, down 24.9 per cent to 420,688. Stuff, however, gained 19.8 per cent to post average sales of 92,672 in the first half.