Thursday, March 22, 2007

Guardian editor expects readers to provide more and more content

Guardian editor Alan Rusbridger told the Changing Media Summit in Britain that it is "impossible to predict on what technology platform journalism will be delivered in five years' time or even a year."This, according to a story in the U.K Press Gazette.

Rusbridger has been an outspoken advocate of taking advantage of technology and opportunity, hence his company's launching of a series of very robust websites, plus a new monthly international magazine.

He predicted that readers will provide more and more content.

"We are grappling with this balance of what goes on to the website and what goes in the paper. A great part of that web[content] will be generated by users in time."

But he added: "The role of journalists in this multi-media age has not changed and that user-generated content will only be a compliment to their work.

"There is still a role for people to find things out. But to have people sat in a newsroom in Wapping or Farringdon Road thinking they know everything is barmy.

"The smart journalists are working out ways of using that [user generated content]."

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