If 500 are good, can 5,000 be better? Inc. ups the list ante

Lists are so popular and lucrative for magazines, we suppose it had to happen. You know, of course, of the ROB 1000, the "Rich List" at Canadian Business and the top 20 this, 50 that which can be found in many consumer magazines. Now the business magazine Inc. has upped the ante, so to speak, by coming out with the Inc. 5000, according to MediaNews Daily. The secret is that the web has almost limitless capacity, so Inc. is able to expand its traditional list of 500 based on performance with companies that are interesting and noteworthy, but wouldn't have made the cut for the print edition.

Inc. is also launching a social networking site of sorts for business called Incbiz.net.com, in October.