Monday, September 17, 2007

Word on the Street, where magazines come out to meet the public

In most places in Canada, the end of September has a crisp feel of autumn about it, which is ideal for Word on the Street (though Toronto can sometimes surprise with a heat wave). And this annual celebration of the written word (now in its 18th year) seems to have become an important part of marketing consumer magazines in this country -- both selling subs and single copies and raising brand awareness among the general public.

Visitors can number in the thousands in smaller venues (Kitchener and Halifax) and in the tens of thousands in Vancouver and Toronto. While they're there for books and readings and other events, too, it's a great place for magazine staffers to meet the public, maybe sell or give away those back issues, get those sub cards into eager hands and generally feel good about what they do.

The event is a little different from place to place. Only in Vancouver, for instance, is there a "magazine mews" on Howe Street, where magazine booths are clustered together. Only in Toronto do the big guys, Rogers and Transcontinental, set up shop. In some places it is really on a city street, in others it is in a more parklike setting (Queen's Park in Toronto, Victoria Park in Kitchener). Curiously, there are some major cities where it hasn't taken yet, like Ottawa and Montreal and Winnipeg and Regina, Calgary, St. John's and Saint John.

What's amazing is that even more magazines don't make the effort, taking advantage of the national promotion and aggressively associating themselves with the event. We have heard that some magazines find writers, sell subs and make friends in a way that hard to replicate. There's a modest cost for a booth, but some magazines split this with another title.

Just for interest, here are the magazines and magazine-related organizations and companies that we found were registered as of today (more are likely to come) in the various places across the country.

Halifax (September 23)
Atlantic Magazine Association
Magazines Canada
Saltscapes
The Walrus


Kitchener (September 30)
The New Quarterly
Alternatives Journal

Canadian Humanist
Vida Latina Magazine


Toronto (September 30)
Alternatives Journal
Ascent magazine

Brick, a literary journal

Broken Pencil

Canadian Art

Canadian Geographic
Canadian Newcomer
Chart magazine
Chatelaine

cineAction

Descant

Existere
Eye Weekly
Ideas: Arts & Sciences Review

Kiss Machine

Literary Review of Canada

Magazines Canada
Moorshead Magazines*
Musicworks magazine
New Internationalist
NOW magazine

Outpost

Owl & Chickadee
Public

Rogers Publishing
Shameless
SkyNews
Spacing
Taddle Creek

The Magazine

The New Quarterly

The Walrus Foundation
This Magazine
Transcontinental Media
What’s Up Kids Family Magazine

Calgary (September 30)
Calgary Inc. Avenue Magazine
The Walrus Foundation
Magazines Canada
Venture Publishing (Alberta Venture, Unlimited)

Vancouver (September 30)
alive magazine
British Columbia Association of Magazine Publishers
British Columbia Magazine
CJC: Canadian Journal of Communications

Dance International
Event
FRONT Magazine

Geist magazine,
Homes & Living Magazine
Humanist Perspectives

Magazines Canada
Pacific Rim Magazine

Ricepaper
Room
subTerrain magazine
Vancouver Review

The Walrus

Watershed Sentinel


*U.S. titles: Family Chronicle, Internet Genealogy, History magazine

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1 Comments:

Anonymous Anonymous said...

I love Word on the Street, and I am happy to say that this year, after years of working in a booth, I get to just enjoy it.

Assuming, of course, that I will not be in bed getting some much needed rest after Nuit Blanche.

9:53 am  

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