Tuesday, January 15, 2008

Cosmopolitan TV to debut in Canada
in February

Cosmopolitan TV, based on the hugely successful women's magazine of the same name, will be debuting in Canada starting next month (see earlier post) According to a story in World Screen, a deal between Corus Entertainment and Hearst Corporation, Cosmo's publisher, will see the program rolled out to all Bell ExpressVu customers on February 14; other deals are pending. (The specialty channel is already available in 20 countries; it was launched in Spain in 2000.)
Targeting women 18-34, CosmoTV programming includes comedies, dramas and relationship and reality programming. On the slate are Oh So Cosmo, Sex and the City, The Bachelor, The Agency and Dirty Cows, among others.

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