Mr. Magazine has a simple solution: cut cover prices

Not that I turn to Fox Business for in-depth understanding, I was lured there by an interview with Samir Husni, "Mr. Magazine", who told the rather ditzy interviewer Alexis Glick that magazines could solve their single copy sales problems by aligning cover prices more closely with subscription prices.

We are one of the few countries left in which we have that dependency on advertisers to support the industry, rather than supporters and readers…

The economics of the magazine business has to change. The people behind the big magazines have to reach the recognition that we cannot continue doing the same thing and depend on advertising or online or internet advertising. Print advertising is not going to grow, which is the main bread-and-butter for the magazine industry…

They need to look for customers who count, rather than counting customers. Stop forgetting about the rate card, stop guaranteeing advertisers anything, be like the rest of the world. Put the magazine on the newsstand, give it a fair cover price. If you are willing to sell your magazine by subscription for 29 cents, sell it on the newsstand for 50 cents, don’t sell it for $5; it’s as simple as that.