New BBC science title comes out of the gate with 60,000 subs

The just-launched bimonthly British Broadcasting Corporation magazine, BBC Knowledge, starts off with 60,000 subscribers following a 1.3 million direct mail campaign, and expects to have 80,000 by the second issue, according to a story in Folio:. That's a healthy 4.6% response, which Andy Benham, the BBC’s publishing director attributes to its "British-ness" and "BBC-ness".

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