Not such a mystery; just produce an interesting magazine

The Globe and Mail today publishes a story about the fifth anniversary of Vancouver Review magazine but, yet again, manages to damn the entire magazine sector with faint praise. Vancouver novelist Timothy Taylor starts his story thus:

One of the great mysteries of our day is how anyone survives in the magazine business.

Then goes on to catalogue how visionary partners, editor Gudrun Will and creative director Mark Mushet, combined 20 issues of great content, created with a quirky sensibility into an enviable audience in a vibrant city. So not such a mystery after all, eh Tim?