Tuesday, April 20, 2010

Mags and websites collaborate on climate change clearinghouse

Hoping to corral a combined online audience of more than 25 million unique monthly visitors, 1.5 million print readers and a TV audience of 1.5 million, The Atlantic, Mother Jones and Wired magazines are partnering with Slate, Grist and the Centre for Investigative Reporting and PBS to create a go-to site called Climate Desk. It will explore the impact of climate change. 
According to a story from Folio:, the group will begin by publishing a series of articles exploring how American businesses are adapting to the liabilities, risks and opportunities surrounding climate change and during the final two weeks of April, two dozen stories on the topic will be posted to partner web sites as well as to theclimatedesk.org.
“Pooling resources, whether it’s money or reporters or technology, can make good sense for outfits that want to remain ambitious in lean times,” said The Atlantic's editorial director, Bob Cohn. “We all still want to beat the other guy, but sometimes the best way to unpack a complex and multi-dimensional story may be to forge ties with like-minded colleagues.”

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