Tuesday, May 25, 2010

Quote, unquote: on building a new future
for magazines

The magazine publishing industry withstood these incidents like survivors of a nuclear holocaust in some far-fetched science fiction story, waiting for the fallout to dissipate and adapting to their surroundings to build a new future. The growing cinema industry caused so much interest that wasn't satisfied by simply watching that it actually spawned a selection of new magazines dealing with cinema, movies, film stars and production. Radio, while popular, was swamped with intrusive advertising and not visual enough to land a fatal blow on the publication industry. Television was popular too, but the mass appeal caused a renaissance in the publishing world: by introducing viewers to a whole host of culture, hobbies and interests, the demand for niche publications grew massively. The magazine publishing industry is notoriously cut-throat and transitional; will it really succumb to another similar cultural shift?
--  Lisa Maclean, in a post for the Guardian, entitled Are magazines really dying out?

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