New magazine promotes Brazilian Jiu Jitsu

Practitioners and those who'd like to be in Brazilian Jiu Jitsu (BJJ) now have a magazine of their own. Jits Magazine, which has an initial print press run of 10,000 copies and companion website, was launched today.

"It's all about finding a really great balance in your life and balancing training with the rest of your life," says publisher Dave Menceles in a story in the Toronto Star. It's described in the story as a blend of judo and amateur wrestling.

"Getting all the positive effects that training Jiu Jitsu has on the other parts of your life...There's a worldwide community of people who do BJJ and it's very supportive....When I talk to people to people who aren't familiar with the sport and try to explain it they say 'so it's basically dudes rolling around on the ground with each other, right?'" Menceles says. "It's much, much more than that. It's really a beautiful sport.""

The quarterly magazine is distributed free at selected gyms and relevant retailers,but is also available by mail subscription for $19.99 plus HST.