Quote, unquote: Apps aren't magazines

“We shouldn’t be doing magazine apps. It’s a different format entirely from a print publication. We should be spending the resources to come up with special extensions of the brand....Consider the fact that iTunes doesn’t even have a dedicated ‘magazine section,’ so we’re effectively competing with Angry Birds and Flipboard at the same time.” 

-- an anonymous publisher, quoted in an article on paidContent about the scramble by magazine publishers to rationalize their pursuit of online designs to suit an ever-growing variety of devices and formats.