Magazine world view: Oath for journos?; Beastly Newsweek; Condé bumps up leases

• This media is corrupt – we need a Hippocratic oath for journalists (Guardian) 
• The Times: 'NI has lost control of the story'  (Jon Slattery) 
• The Daily Beast Fully Absorbs Newsweek.com (Audience Development) 
• M&A up 14 percent in first half of 2011 from last half of 2010 (Folio:)
• Condé Nast powers 34% jump in leasing (Crain's New York Business) 
• Milly Dowler's parents urge Miliband to be fearless over phone hacking (Guardian) 
• Jay Rayner named top food and drink journalist in UK (Press Gazette) 
• College students miss the journalistic potential of social media (MediaShift) 
• Best Buy to launch customer magazine (Brand Republic)