Publishers strike ad sales deal with Juice Mobile

Juice Mobile, a privately held Toronto company, has partnered with and will sell mobile advertising for St. Joseph Media and Quebecor as well as Maple Leaf Sports & Entertainment, Corus Entertainment radio and Shaw Media's Food Network Canada. 

Neil Sweeney, Juice Mobile's President and CEO said in a release

"These premium partnerships are just a piece of the highly desirable access that advertisers simply can't get via the horizontal mobile ad networks and part of what makes JUICE stand out from other firms in Canada." 

"JUICE is focused exclusively on the mobile and connected device space in Canada and has become a trusted partner. This partnership will help us better monetize our mobile traffic, create new ad units and engage new audiences across our mobile network," Perry DiIlorio, Quebecor Media Inc.'s Solutions Director.

Juice says it will soon be announcing three new products that will "reduce inefficiencies in the publishing, advertising, and ecommerce space and reinforce its leadership position in the market".