Strategy and Playback publisher Brunico launching multimedia conference

Brunico Communications, the publisher of Strategy and Playback magazines, is inaugurating a conference about branded content across various media. BCON Expo will showcase integration and content strategies in a series of presentations from executives from leading media and entertainment companies in broadcast, publishing and music, called The New Brand Content Upfronts. Speakers and agenda have not yet been announced. 

The advisory board for the conference is co-chaired by Sunni Boot, president and CEO of Optimedia and Jeff Peeler, president and executive producer at Frantic Films. 

The conference takes place March 28 at the Westin Harbour Castle.