Saturday, March 30, 2013

Quebec magazine association cancels this year's awards to focus on fighting Blue Box fees

The Quebec Magazine Awards (Grands Prix du magazine), which have been held each year since 1991, will not be held this year. Directors of the association says in a message on the website of the Quebec Magazine Association -- l’Association québecoise des éditeurs de magazines (AQEM) -- that the focus is on urgent advocacy issues, principally trying to reverse the "exorbitant" blue box fees being proposed by the Quebec provincial government. Quebec publishers are facing charges for recycling of magazine paper that is seven times that in neighbouring Ontario. 
The association said that, when the awards return in 2014, they will be open to work published in either 2012 or 2013. 
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Friday, March 29, 2013

Magazine world view: Motor Trend zooms; Foreign Affairs specials; Generation Mooch; #harmful

Thursday, March 28, 2013

Bloomberg Businessweek signs alternative delivery deal with newspaper company Gannett

Faced with the possible (or likely) end of Saturday delivery by the USPS, usually used by weekly magazines in the U.S., Bloomberg Businessweek has struck a partnership with newspaper chain Gannett for alternate delivery to an additional 100,000 subscribers in 15 markets. 

According to Audience Development, the Gannett deal is an extension of something BBW was already doing, starting in 2010; some 350,000 subscribers in 21 markets now get their magazines delivered to them with the newspaper. By the end of this year the alternative model will be in use in 18 of the magazine's top 20 markets.

The alternative delivery doesn't save the magazine money, neither does it significantly change the production and delivery schedule, nor does it cost more than the post office. President Paul Bascobert said that wasn't the goal.
“We wanted to improve the service, its critical they [readers] get the news as soon as possible, especially in light of the possible USPS Saturday shutdown” he tells AD.
Many publishers, including a consortion of magazines in Canada, have looked closely at alternative or "expedited" delivery, using already existing networks of newspaper delivery contractors. One of the benefits is the ability to polybag the magazine and make money by carrying inserts.
“With expedited morning delivery we significantly shorten the time from the printing press to the doorstep” says Bascobert. When asked if other publishers should get on board with expedited morning delivery he emphatically says, “I don’t know why other publishers haven’t done this already. To me, it seems like a fairly natural thing to think through.”
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TIME marks gay marriage debate with edgy
foldout cover

Henry Luce is probably spinning in his grave. TIME magazine has keyed its coverage of this week's two days of oral arguments at the U.S. Supreme Court concerning gay marriage with an edgy foldout cover. According to Mashable, the magazine has been trying to push for more provocative covers lately. The cover features a gay male couple and (separately) a lesbian couple in a full-on mouth-to-mouth embrace. The arty black and white photos are by Peter Hapake. 

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TC Media custom pub Cellier redesigned, expanded for Quebec liquor stores

Cellier magazine, a custom publication produced for the Socié des alcools du Québec (SAQ) by TC Media, has been redesigned and will now be published 8 times a year (previously 6) with an expanded circulation of 350,000 copies. The redesign features a new logo Cellier-New Arrivals and the publication will not only be distributed in SAQ branches across the province, but also as an  iPad edition
The SAQ has trusted us for a number of years now to create a custom-content magazine and guide its customers as they explore the world of wines,” said Lise Paul-Hus, Group Publisher and VP, Consumer Solutions Montreal for TC Media. We are pleased to have had the opportunity to work closely with the SAQ team on this much-anticipated redesign of Cellier New Arrivals, which will now offer  a  more interactive approach, with greater frequency of publication and higher circulation.”

Local digital ads in U.S. grows slowly but by 2017 forecast to be 25%+ of total

Local advertisers in the U.S. are proving slower to move from traditional (e.g. print) ad spending than are advertisers overall. According to a forecast by BIA/Kelsey (reported by eMarketer) digital in local ad markets -- especially with the influence of mobile -- will continue to grow and by 2017 will make up about $148.8 billion. Digital will account for slightly more than one-quarter of the total. 

Wednesday, March 27, 2013

Reader's Digest still #1 in PMB for readers; Canada's History tops in RPC

The latest Print Measurement Bureau (PMB) data (Spring 2013) shows Reader's Digest Canada the top magazine in terms of total readership, with 5.2 million, followed by Canadian Living, Canadian Geographic, what's cooking and People
Magazine
Circ
(‘000s)
Readers
(‘000s)
RPC
Reader's Digest
626
5215
8.3
Canadian Living
519
3832
7.4
Canadian Geographic
190
3644
19.2
what's cooking
1011
3583
3.5
People
153
3324
21.7
Chatelaine
571
3164
5.5
Cineplex Magazine
702
2702
3.8
CAA Magazine
1584
2554
1.6
CANADIAN HOUSE & HOME
248
2462
9.9
Maclean's
330
2411
7.3
Canadian Health & Lifestyle
397
2380
6.0
FOOD & DRINK
502
2344
4.7
Canadian Health
119
1994
16.8
The Hockey News Magazine
88
1967
22.3
Outdoor Canada
87
1960
22.5
FASHION Magazine
146
1927
13.2
Tribute
501
1804
3.6
Today's Parent
166
1683
10.1
Canadian Gardening
109
1664
15.3
Style at Home
244
1627
6.7


The data shows that among the most efficient magazines in Canada -- based on how many readers every copy of the magazine reaches -- are Canada's History and Outdoor Canada. . Here are the top 20 titles in terms of readers-per-copy (RPC):
Magazine
Circ
(‘000s)
Readers
(‘000s)
RPC
Canada's History
38
874
23.0
Outdoor Canada
87
1960
22.5
The Hockey News Magazine
88
1967
22.3
People
153
3324
21.7
Canadian Geographic
190
3644
19.2
Dernière Heure
15
288
19.2
Canadian Health
119
1994
16.8
Santé canadienne1
13
212
16.3
Canadian Gardening
109
1664
15.3
Cottage Life
69
1018
14.8
Le Lundi
22
325
14.8
BRITISH COLUMBIA MAGAZINE
64
860
13.4
FASHION Magazine
146
1927
13.2
Québec Science
19
246
12.9
Summum
28
346
12.4
Canadian Family
84
1007
12.0
ELLE CANADA
136
1585
11.7
Star Inc.
33
387
11.7
Star Système
27
291
10.8
Canadian Home Workshop
84
898
10.7
Canadian Business
88
897
10.2