Magazines Canada shortlisted
for international research award
Magazines Canada, the Canadian magazine industry association, has been shortlisted for the FIPP 2014 Research Awards, being presented June 16 in Hamburg, Germany. The winners will be announce during the FIPP Research Forum for researchers, publishers and marketing executives.
The awards are meant to recognize the best research studies published in 2013 that promote the use of magazine media as an advertising medium, anywhere in the world. ‘Magazine media’ includes print, digital platforms and/or any other relevant publisher channel. Magazines Canada was included in the list because of the "Media Connections Study" released last year.
It is in impressive company, covering a wide geography and range of subjects, research done by other associations such as American Business Media and the Magazine Publishers of Australia and major publishing companies such as IPC Media, UK, Meredith Corporation and Bauer Media, all selected for a particular piece of industry research.
FIPP is the worldwide magazine media association representing companies and individuals involved in the creation, publishing, or distribution of quality content, in whatever form, by whatever channel, and in the most appropriate frequency, to defined audiences of interest.
[Overview of the study.]
The awards are meant to recognize the best research studies published in 2013 that promote the use of magazine media as an advertising medium, anywhere in the world. ‘Magazine media’ includes print, digital platforms and/or any other relevant publisher channel. Magazines Canada was included in the list because of the "Media Connections Study" released last year.
It is in impressive company, covering a wide geography and range of subjects, research done by other associations such as American Business Media and the Magazine Publishers of Australia and major publishing companies such as IPC Media, UK, Meredith Corporation and Bauer Media, all selected for a particular piece of industry research.
FIPP is the worldwide magazine media association representing companies and individuals involved in the creation, publishing, or distribution of quality content, in whatever form, by whatever channel, and in the most appropriate frequency, to defined audiences of interest.
[Overview of the study.]
Labels: Advertising, FIPP, research
posted by D. B. Scott at
10:02 am
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