AMPA seminar day to cover taking your web editorial to the next level

The Alberta Magazine Publishers Association (AMPA) is hosting a full-day seminar in Calgary called Take Your Web Editorial to the Next Level on Friday, September 25. There will be five presenters:

• Mining your metrics to drive traffic and engagement, with digital strategy consultant Lisa Murphy; 
• Lessons from an Internet marketer: Optimizing your channels to deliver traffic, with Dana DiTomaso, partner at Edmonton-based Kickpoint; 
• Content first: Adapting your workflow to the multichannel universe, with Jessica Ross, the Ryerson Chang School instructor and TVA Group's content director of multiplatform editions, book and special issues; and 
• Case studies in e-newsletter best practices: What industry leaders can teach you, with Kim Pittaway, editorial consultant and magazine teacher at King's College in Halifax.
• The keynote luncheon speaker will be Ian Portsmouth, Group Publisher, Business at Rogers Publishing, talking about Growth lessons from Canada's Fastest-growing Companies

For more details, go to the AMPA website. The full-day fee is $150 for AMPA members and students. Others will be $200.