Saturday, January 17, 2009

Can a digital magazine sell out?

Now there's a concept. An e-mail-only promotion from Zinio, offering a $5 discount on digital magazines has the curious sell-line:
"Enjoy exclusive savings on your favorite digital magazines before they are sold out."
Sold out? Digital magazines? Short of refusing to send any more pdfs out, why would a digital magazine ever be sold out?

2 Comments:

Anonymous Jeanniey Mullen said...

Hi! Thanks for the blog posting. I am the CMO for Zinio: Jeanniey Mullen jmullen@zinio.com. Thanks for blogging this! The sold out doesnt pertain to the actual digital magazine- but the number we have authorization to sell at the discounted rate.

Hope you enjoyed the email exclusive sale. Please feel free to share any feedback about Zinio or our offerings at any time via email or on twitter. I am empg.

7:37 pm  
Anonymous Jessica said...

Kind of ridiculous wording then... maybe it should've been a little more clear.

11:51 am  

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