Wednesday, February 09, 2011

Halilfax-based OptiMYz magazine strikes deal for digital edition

OptiMYz magazine of Halifax, the official magazine of GoodLife Fitness Clubs, has signed a 3-year agreement with Planet-Tek Systems to produce digital edition of the magazine called OptiMYz Interactive. According to a release, the digital version will feature embedded videos, interactive polls and Google Maps store locators.
"OptiMYz Interactive will offer a personal and intimate experience that enables readers to consume articles, provide feedback and share with friends through social applications," says Max Brennan, Publisher of OptiMYz. "It's a perfect complement to our print magazine and it will allow us to connect even more with individuals who are committed to taking charge of their own health and fitness".
The combined readership of the print and digital editions is anticipated to reach 500,000 readers a month. Planet-Tek and OptiMYz will work jointly to sell advertising.

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