Tuesday, February 08, 2011

Subscription skidmarks longer in Canada than U.S., but single copy sales do better: ABC

A follow-up on yesterday's report on ABC 6-month data: 
  • Canadian consumer magazines' total paid and verified circulation fell 4.03%, compared with a 1.2% drop in the U.S. 
  • Subscription sales in Canada fell 5.9%, compared with 1.2% in the U.S. 
  • Single copy sales in Canada fell 6.1%, compared with 7.3% in the U.S.

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